A Designer’s Take: How to Choose the Right Sticker Finish (Matte, Gloss or Holographic)

If you’ve ever ordered custom stickers and couldn’t decide between matte, gloss, or holographic, you’re not alone.
It’s one of those choices that sounds small — until you hold the finished product and realise how much the finish changes everything.

Each finish gives your design a completely different vibe. Whether you’re printing for your brand, a creative project, or just for fun, here’s a breakdown that’ll help you pick what actually fits your style.

Matte Stickers — Smooth, Subtle, and Effortlessly Cool

Matte stickers have that soft, no-shine texture that just feels premium. They’re great if you’re going for a clean, minimal look — think natural skincare, handmade goods, or brands with a calm, modern aesthetic.

Because matte doesn’t reflect light, it also keeps your colours looking consistent no matter where they’re used — perfect for labels, packaging, or anything that’s photographed often.

Why people love matte:

• Feels luxurious and modern

• No glare, easy to read

• Works beautifully with muted tones or minimalist designs

If your brand says “understated confidence,” matte is the way to go.

Gloss Stickers — Shiny, Bold, and Hard to Miss

Gloss stickers are the total opposite — bright, smooth, and attention-grabbing. The glossy finish makes colours pop and adds that nice reflective shine that catches the eye.

They’re ideal for promotional use, packaging that needs a little excitement, or sticker designs that are all about colour and boldness.

Why people love gloss:

• Makes designs look more vibrant

• Great for logos or artwork with lots of colour

• Adds a professional, polished finish

Just one note: gloss stickers can be tricky to photograph because of light reflection — but they definitely stand out in real life.

Holographic Stickers — Fun, Flashy, and a Little Bit Magic

If you want something that really stands out, holographic stickers are your best friend.
That rainbow-shifting shine gives any design a playful, futuristic edge — it’s what makes them so popular with artists, streetwear brands, and event merch.

Why people love holographic:

• Reflects rainbow colours under light

• Makes simple designs look dynamic

• Perfect for creative, expressive brands

They work especially well if you leave some parts transparent — that way, the holographic surface becomes part of your design instead of just sitting underneath it.

So, Which One Fits You Best?

Each finish tells a slightly different story:

• Matte feels calm and modern.

• Gloss feels bold and confident.

• Holographic feels fun and creative.

There’s no “best” option — it’s really about what fits your brand personality and how you want people to feel when they see your stickers.

From Our Studio to Yours

Here at The Potato Club, we print all three finishes — matte, gloss, and holographic — because every design deserves its own kind of magic. Whether you’re building a brand or just love good design, we’ll help you pick the finish that makes your work stand out.

👉 Check out our full range at thepotatoclub.store